Social Media and Marketing Specialist with a love for creativity and drive to keep on growing and learning.

Work Experience 


Animal of the Day

Key achievements

  • Creating a combined following of over 300K(to date).
  • Growing 7 accounts by listening and engaging with their communities.
  • Achieving an average of 12.1 million tweet impressions per month.
  •  Featured on online publisher BoredPanda with a monthly audience of 125 million.
  • Cow of the Day has a following of 120K including Harry Potter author JK Rowling.
  • Expanding to Instagram and creating website, showcasing all accounts on a platform outside of Twitter.

Social Media and Marketing Executive

Oliver Dunne Restaurants

March 2019 – Current     

Key Responsibilities                                                                                                                   

Marketing Tasks:

  • Maintaining Event and Content Calendar for all venues and locations.
  • Community building, management, advertising and sponsorships.
  • Co-ordinating email campaigns using MailChimp.
  • Writing content and blogs for the websites (monthly) to improve SEO in conjunction with marketing plan.
  • Developing new campaigns (i.e flash sales, special events, launches, Christmas, January Blues etc).

 Social Media Tasks:

  • Creating content for 6 venues for all social media platforms (Facebook, Instagram, Twitter, Facebook Stories, Instagram Stories, LinkedIn).
  • Scheduling organic and paid content.
  • Monitor and responding to messages and comments.
  • Monitor positive and negative sentiment for all venues.

Key Achievements

  • Increased ROI through Digital.
  • Crisis Management : Creation of Bon Appetit Delivery service.
  • 32% increase in online voucher sales YOY.
  • Events Campaign creation: Westlife Brunch, Spicegirls Brunch all sold out events.
  • Beneficial partnerships including Leinster Rugby and Paint by the Pints.

Content Marketing Assistant 


September 2018-February 2019 

Key Responsibilities 

  • Responsible for conception of new pages on Vhi website. 
  • Day to day management of Website and Social Media channels. 
  • Creating content for Website, Vhi App and Social channels. 
  • Coordinating Social content with agencies weekly.
  • Using Content Publishing Software such as: Percolate, Alfresco and Apex. 
  • Implementing changes across all digital platforms for campaigns. 
  • Strong focus on updating documentation and following processes.
  • Writing and submitting entries for Digital Awards. 

Key Achievements 

  • Successfully carrying out design and content changes. 
  • Creating Vhi’s Fertility website homepage.
  • Growing Vhi’s social media presence organically without promotion of products.
  • Working alongside different areas of the business and agencies to coherently implement campaigns. 

Salon Coordinator/ Manager 

Peter Mark 

April 2018- September 2018 

Content Creator 

Christmas FM 

September 2017- January 2018 (Volunteer) 

Key Responsibilities 

  • Responsible for the day to day management of Christmas FM’s Facebook, Twitter, Instagram and Snapchat accounts with nearly 200,000 followers across social media. 
  • Publishing images and video content across all social platforms. 
  • Day to day management of the company’s website and updating content on a daily basis.
  • Creating personas to ensure posts where tailored to company’s target audience. 
  • Developing the social media strategies for Christmas FM.

Key Achievements 

  • Successfully developed and implemented two successful social media strategies which resulted in one of the most successful years for Christmas FM. 
  • Successfully raised 214,000 from seasonal campaign.

Social Media Specialist 

Staycity Apartment Hotels 

December 2016-October 2017 

Key Responsibilities 

  • Responsible for getting Staycity set up across all Social platforms.
  • Day to day management of the company’s Facebook, Instagram, Twitter and LinkedIn accounts. 
  • Developing content for all social channels and website using Photoshop.
  • SEO tasks including revenue management by using both SEMrush and Google Analytics. 
  • Carrying out weekly reports on all social media activity by analysing social analytics.
  • Management of 12 Social media accounts all over Europe.
  • Strong focus on running targeted Facebook campaigns, ads and boosting posts across all channels. 
  • Responsible for the creating of blogs for the company’s website and social media.

Key Achievements 

  • Increase of traffic by: 
    • 141.33% – Facebook 
    • 75% – Twitter 
    • 463.16%- Instagram 
  • Revenue Increases from management of Social Channels 
    • +48%- Facebook 
    • +14% – Twitter 
    • +975% – Instagram 
  • Successfully generating 7,000 in revenue per month with a budget of 1,000

Marketing Executive 


May 2016- September 2016 

Key Responsibilities 

  • Responsible for the creation and presentation of campaigns for the company to advertise across social media and their website. 
  • Management of Facebook, Twitter, Instagram & LinkedIn accounts. 
  • Launched the “Shop for Crumlin” campaign across all Social Media Channels. 
  • Ran the company’s email marketing campaigns and designed and sent out weekly e-zines to all our subscribers through Dotmailer and Mailchimp.
  • Responsible for creating blogs for both One4All and our partner retailers where I would have created fashion & beauty related blogs.

Key Achievements 

  • Increase of followers across social channels from 49,000 – 50,000. 
  • Successfully launched both the “Design a Giftcard” & “Shop for Crumlin” campaigns. 
  • Successfully launched One4All on Snapchat. 
  • +68% increase in the engagement of weekly competitions across Facebook, Instagram, Twitter, LinkedIn & Snapchat.

Social Media Specialist 


May 2015- December 2016 (Volunteer) 

Key Responsibilities 

  • Set Nandri up across all Social Media platforms.
  • Day to day management of Facebook, Twitter, Instagram and YouTube accounts .
  • Development of content for social, fundraising and blogs. 
  • Video editing content for use on all social channels.


BA Contemporary Culture & Society 

Dublin City University 


Google Analytics Certification 

Google Digital Garage Certification 


Google Analytics 

Social Analytics 

Social Media Management 

Content Creation 


Email Marketing 

Social Advertising 

Content Marketing 

Here is a link to some work I have done in the past: