CV

Objective 

Intercultural and Media studies graduate with 5 years’ experience in Social Media Management and Marketing. Wishing to pursue a career in Digital Media with a focus on communication with the public.

Work Experience 

Social Media and Marketing Executive

Oliver Dunne Restaurants

March 2019 – Current     

Key Responsibilities                                                                                                                   

Marketing Tasks:

  • Maintaining Event and Content Calendar for all venues and locations
  • Community building, management, advertising and sponsorships
  • Co-ordinating email campaigns using MailChimp
  • Writing content and blogs for the websites (monthly) to improve SEO in conjunction with marketing plan
  • Developing new campaigns (i.e flash sales, special events, launches, Christmas, January Blues etc)

 Social Media Tasks:

  • Creating content for 6 venues for all social media platforms: Facebook, Instagram, Twitter, Facebook Stories, Instagram Stories, LinkedIn)
  • Scheduling content and ads
  • Monitor and responding to messages and comments
  • Monitor positive and negative sentiment for all venues

Key Achievements

  • Increased ROI through Digital 
  • Crisis Management : Creation of Bon Appetit Delivery service 
  • 32% increase in online voucher sales YOY
  • Events Campaign creation: Westlife Brunch, Spicegirls Brunch all sold out events.
  • Beneficial partnerships including Leinster Rugby

Content Marketing Assistant 

Vhi 

September 2018-February 2019 

Key Responsibilities 

  • Responsible for conception of new pages on Vhi website 
  • Day to day management of Website and Social Media channels 
  • Creating content for Website, Vhi App and Social channels 
  • Coordinating Social content with agencies weekly 
  • Using Content Publishing Software such as: Percolate, Alfresco and Apex 
  • Implementing changes across all digital platforms for campaigns 
  • Strong focus on updating documentation and following processes 
  • Writing and submitting entries for Digital Awards 

Key Achievements 

  • Successfully carrying out design and content changes 
  • Creating Vhi’s Fertility website homepage 
  • Growing Vhi’s social media presence organically without promotion of products 
  • Working alongside different areas of the business and agencies to coherently implement campaigns 

Salon Coordinator/ Manager 

Peter Mark 

April 2018- September 2018 

Content Creator 

Christmas FM 

September 2017- January 2018 (Volunteer) 

Key Responsibilities 

  • Responsible for the day to day management of Christmas FM’s Facebook, Twitter, Instagram and Snapchat accounts with nearly 200,000 followers across social media 
  • Publishing images and video content across all social platforms 
  • Day to day management of the company’s website and updating content on a daily basis 
  • Creating personas to ensure posts where tailored to company’s target audience 
  • Developing the social media strategies for Christmas FM 

Key Achievements 

  • Successfully developed and implemented two successful social media strategies which resulted in one of the most successful years for Christmas FM 
  • Successfully raised 214,000 euros from the December campaign

Social Media Specialist 

Staycity Apartment Hotels 

December 2016-October 2017 

Key Responsibilities 

  • Responsible for getting Staycity set up across all Social platforms 
  • Day to day management of the company’s Facebook, Instagram, Twitter and LinkedIn accounts 
  • Developing content for all social channels and website using Photoshop 
  • SEO tasks including revenue management by using both SEMrush and Google Analytics 
  • Carrying out weekly reports on all social media activity by analysing social analytics 
  • Management of 12 Social media accounts all over Europe 
  • Strong focus on running targeted Facebook campaigns, ads and boosting posts across all channels 
  • Responsible for the creating of blogs for the company’s website and social media 

Key Achievements 

  • Increase of traffic by: 
    • 141.33% – Facebook 
    • 75% – Twitter 
    • 463.16%- Instagram 
  • Revenue Increases from management of Social Channels 
    • +48%- Facebook 
    • +14% – Twitter 
    • +975% – Instagram 
  • Successfully generating 7,000 in revenue per month with a budget of 1,000

Marketing Executive 

One4All 

May 2016- September 2016 

Key Responsibilities 

  • Responsible for the creation and presentation of campaigns for the company to advertise across social media and their website 
  • Management of Facebook, Twitter, Instagram & LinkedIn accounts 
  • Launched the “Shop for Crumlin” campaign across all Social Media Channels 
  • Ran the company’s email marketing campaigns and designed and sent out weekly e-zines to all our subscribers through Dotmailer and Mailchimp 
  • Responsible for creating blogs for both One4All and our partner retailers where I would have created fashion & beauty related blogs 

Key Achievements 

  • Increase of followers across social channels from 49,000 – 50,000 
  • Successfully launched both the “Design a Giftcard” & “Shop for Crumlin” campaigns 
  • Successfully launched One4All on Snapchat 
  • +68% increase in the engagement of weekly competitions across Facebook, Instagram, Twitter, LinkedIn & Snapchat 

Social Media Specialist 

Nandri 

May 2015- December 2016 (Volunteer) 

Key Responsibilities 

  • Set Nandri up across all Social Media platforms 
  • Day to day management of Facebook, Twitter, Instagram and YouTube accounts 
  • Development of content for Social Media and blogs 
  • Video editing content for use on all social channels 

Education 

BA Contemporary Culture & Society 

Dublin City University 

2011-2015 

Google Analytics Certification 

Google Digital Garage Certification 

Skills 

Google Analytics 

Social Analytics 

Social Media Management 

Content Creation 

SEO 

Email Marketing 

Social Advertising 

Content Marketing 

Here is a link to some work I have done in the past: 

https://www.vhi.ie/fertility 

https://www.staycity.com/blog/london-greenwich