CV

Objective

Intercultural and Media studies graduate with 3 years’ experience in Social Media Management. Wishing to pursue a career in Digital Media with a focus on communication with the public.

 

Work Experience

Project Content Marketing Assistant 

Vhi

September 2018-January 2019

Key Responsibilities

  • Responsible for implementation of new pages on Vhi website
  • Day to day management of Website and Social Media channels
  • Creating content for Website, Vhi App and Social channels
  • Coordinating Social content with agencies weekly
  • Using Content Publishing Software such as: Percolate, Alfresco and Apex
  • Implementing changes across all digital platforms for campaigns
  • Strong focus on updating documentation and following processes
  • Writing and submitting entries for Digital Awards

Key Achievements

  • Successfully carrying out design and content changes
  • Creating Vhi’s new Fertility homepage
  • Growing Vhi’s social media presence organically without promotion of products
  • Working alongside different areas of the business and agencies to coherently implement campaigns

Salon Coordinator/ Manager

Peter Mark

April 2018- September 2018

Key Responsibilities

  • Management of Senior Staff, Trainees and Clients
  • Using booking management system
  • Taking calls and making sure appointments are made efficiently and correctly
  • Management of Stocktake, Cash and Retail products

Key Achievements

  • Insured that all deadlines/timelines met.
  • Daily balancing of cash drawers with 100% accuracy
  • 100% Customer satisfaction during check in and check out
  • Travelled to manage salons located all over Dublin

Content Creator

Christmas FM

September 2017- January 2018 (Volunteer)

Key Responsibilities

  • Responsible for the management of Christmas FM’s Facebook, Twitter, Instagram and Snapchat accounts with nearly 200,000 followers across social media
  • Publishing images and video content across all social platforms
  • Day to day management of the company’s website and updating content on a daily basis
  • Creating personas to ensure posts where tailored to company’s target audience
  • Developing the social media strategies for Christmas FM

Key Achievements

  • Successfully developed and implemented two successful social media strategies which resulted in one of the most successful years for Christmas FM
  • Successfully raised €214,000 euros from the December campaign I ran

 

Social Media Specialist

Staycity Apartment Hotels

December 2016-October 2017

Key Responsibilities

  • Responsible for getting Staycity set up across all Social platforms
  • Day to day management of the company’s Facebook, Instagram, Twitter and LinkedIn accounts
  • Developing content for all social channels and website using Photoshop
  • SEO tasks including revenue management by using both SEMrush and Google Analytics
  • PR activities including organising press and influencer trips.
  • Carrying out weekly reports on all social media activity by analysing social analytics
  • Management of 12 Social media accounts all over Europe
  • Strong focus on running targeted Facebook campaigns, ads and boosting posts across all channels
  • Responsible for the creating of Blogs for the company’s website and social media

Key Achievements

  • Increase of traffic by:
    • 33% – Facebook
    • 75% – Twitter
    • 16%- Instagram
  • Revenue Increases from management of Social Channels
    • +48%- Facebook
    • +14% – Twitter
    • +975% – Instagram
  • Successfully generating €7,000 in revenue per month with a budget of €1,000 across all channels
  • Successfully organised Social Influencer James Kavanagh (86k following) and friends to promote Staycity.

 

 

 

 

Marketing Executive

One4All

May 2016- September 2016

Key Responsibilities

  • Responsible for the creation and presentation of campaigns for the company to advertise across social media and their website
  • Management of Facebook, Twitter, Instagram & LinkedIn accounts
  • Launched the “Shop for Crumlin” campaign across all Social Media Channels
  • Ran the company’s email marketing campaigns and designed and sent out weekly e-zines to all our subscribers through Dotmailer and Mailchimp
  • Responsible for creating blogs for both One4All and our partner retailers where I would have created fashion & beauty related blogs

 Key Achievements

  • Increase of followers across social channels from 49,000 – 50,000
  • Successfully launched both the “Design a Giftcard” & “Shop for Crumlin” campaigns
  • Successfully launched One4All on Snapchat
  • +68% increase in the engagement of weekly competitions across Facebook, Instagram, Twitter, LinkedIn & Snapchat

 

Skills

  • Google Analytics
  • Social Analytics
  • Social Media Management
  • Content Creation
  • SEO
  • Email Marketing
  • Social Advertising
  • Content Marketing

Here is a link to some work I have done in the past:

https://www.vhi.ie/fertility

https://www.staycity.com/blog/london-greenwich

https://emermooney23.wordpress.com